What I did: Clothing Prototypes | Brand Strategy | Photoshoot | Brand Identity Design | Logo Design | Design Prints | Online Shop Design | Printing | Marketing
Project information:
At this project, I developed the brand from concept to launch, shaping both the creative direction and the commercial identity. I designed clothing prototypes and created the visual language for the collection, including logo design, brand identity, and print concepts. I art-directed the photoshoot to ensure a cohesive aesthetic aligned with the brand’s personality. Alongside the creative development, I designed the online shop experience, managed printing production, and supported the marketing strategy to build a consistent presence across every brand touchpoint.
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